A blueprint is the reproduction of a technical drawing using a contact print process on light-sensitive sheets. Sensitivity, as a matter of metaphor, reflects accuracy, punctuality, and professionalism—as the company’s vision. Blueprints is a construction consultancy agency. As a matter of symbolism, the most common, simple, and fundamental unit of the whole construction process should be wisely used. It should not only reflect in the company’s logo, but rather its branding, stationery, and visual vision. A room, an enclosed space, or even an open one is the symbol of this entity. It’s a big part of the detailed details—that makes Blueprints more special than any other agency. Alongside a sans-serif corporate, neat, and legible typeface, the branding reflects accuracy, punctuality, and professionalism.