Cairo Runners is believed to be the largest sports entity in Egypt, organizing top marathons, runs, and sports events with a unique spirit. In February 2021, Design Label was commissioned to design a digital campaign for their latest run/camp—Dahab 10K Race in South Sinai, Egypt. In addition, Design Label designed the needed production items for the race.
The whole concept of the campaign revolved around the runners’ route. Out of mapping and visualizing it, repetitive patterns were created. Not only disturbing and visually appealing, but the patterns also aimed to inscribe the route in the participants’ subconscious. In addition, Cairo Runner’s neat Bebas Neue typeface was used throughout the whole campaign.