"Helvetica is" is a “Typography I” class-project where students have to pick a leading type designer and create a poster inspired by his fonts, or style — and/or about him. Max Miedinger was my choice as I am madly in love with his Helvetica. I wanted to create a simple, modern, and typography-occupied poster-series featuring funny quotes about his typeface that has raised many controversies over the modern design age.

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